Trade Show: Barcelona MarathonCity: Barcelona | Fira de BarcelonaStand size: 700m²Client: ASICS
The client requested a stand to deliver an experience of the ASICS brand to all the participants in the Barcelona Marathon.The style and personality of the stand needed to transmit true sports, authenticity, proximity, friendliness and passion.The stand resembled a start and finish line and its design conveyed the ups and downs of a race, giving visitors a very dynamic experience.Spaces were also created for running analysis activities, textiles, a shopping area, DJ and talks.More than 80.000 people per day visited the stand, experiencing and taking in the ASICS brand.
